Personally, I feel the smart thing for Pimax to do is complete CES 2018, get mouths watering, but still reach the advertised 90hz and delay release to deliver a real premium product as a mater of principle. If 90hz is attained, and the feedback from us is positive, prices can increase as demand outstrips supply. In Kickstarter at least, demand certainly outstripped supply.
Vive Pro is out allegedly in Q1, Pimax can probably just beat them if they rush '8K' to market by March, but then, a not insignificant number will likely complain about motion sickness and getting 'ripped off' about 90hz now being 80hz, as on the Kickstarter campaign the advertising mentioned an end to motion sickness. This is why I backed Pimax, being unable to play a single game at 60hz with Gear VR!
Personally I think Pimax is more appealing than Vive Pro due to the huge FOV, however, Pimax cannot absorb negative reviews comparing 8K to the (potentially) superior screened, less nausea inducing Vive Pro and then still expect to reach the holy grail of becoming a true leader in VR. If that happened, this would mean less sales on the Pimax store and loss of profit as 'fence sitters', read social media and then side with Vive Pro. I don't want that to happen, and with the right strategy, Pimax can capitalise over Oculus being AWOL also.
If possible to buy time during more product testing, focus on the key selling point of 200 FOV, something Vive Pro lack as we're waiting for this to happen. I would then also mention the niche product of 8K-X again in the media (again, which the competition lacks) and talk about if there is strong demand, many more 8K-X headsets could be made and sold on the Pimax store if necessary. This could buy at least another two months and bring us to March.
By then NVIDIA could announce their next gen cards at NVIDIA's GTC 2018 conference (March 26-29), AMD aren't releasing anything big this year, so all eyes are on NVIDIA.
Pimax must become a real contender rather than being seen by the consumer as 'nearly' product. Hitting 90hz will also show sceptics, Pimax sticks by their claims and thus 'the little guy' should be given at least as much respect as HTC/Oculus.