Some of the commenters' obsession with telling Pimax how to market and build hype makes me sick.
The companies that do well at marketing and hype are the type of companies that maximize profits by releasing incremental upgrades to their tech.
Pimax is gambling on a product that actually pushes the envelope (that's why I backed). Ultimately as with any company, it will want to maximize profits. But currently, we can assume the production costs of the first batch of 8ks are covered by the kickstarter funding, plus they have had other investors.
As a small company with limited human resources, they don't NEED to market or build hype at the moment. There's no point because no one who isn't already a backer is able to buy or pre-order one yet, so there's no profit to be made.
They are currently focused on rapid prototyping and development, which means the specs and design are not yet final, which makes it impossible to market anyway.
Vive Pro has a much larger company behind it, and I think its safe to assume the demo product is the final product. Therefore they CAN market it and build hype. Note that they only even mentioned it to the public a few days ago, and not back when they were prototyping it.
Pimax doesn't have that advantage with us backers. We're seeing the sausage being made. There's no need to try and market a prototype, or the promise of a final product to the general public (which they can't even buy).
As they said, they are using this CES to get feedback. Not to build hype.
tl;dr: Please don't get sidetracked with marketing and hype garbage, just build a solid product. Let the product do the work.