So, why not sell the headset at a lower price? Many people buy Rift-S because Index is too expensive. A closer price, $100-200 more than Oculus would help. More headsets, more money from Steam. The reason is they can not sell at a lower price today. Non an headset like this
HTC is a whole different story, those who buy Vive will still buy most of their games on Steam, not on Viveport.