They have branched out into so many other markets for GPU that they have forgotten their core audience. Gaming may be small beans in terms of actual revenue for Nvidia now, but gaming is still huuge in terms of overall brand.
RTX is what happens when a company gets too big for its britches. Ray traced shadows and reflections are not ready for prime tine, and Nvidia knows it.
Whats sad is that AMD also does crap like this with rapid packed math and other features.
It would not bother me very much if GPUs were not holding other industries back so much.
Sure, driverless cars are cool, but VR and even just driving modern display standards require way more oomph.
I dont care if a GPU is huge, with an insane TDP. I just want a higher frame rate, higher resolution, and a good % better performance over previous hardware.
Seeing these RTX benchmarks makes me think we are back in 2006 in terms of performance at 1080p.